Estée Lauder enters metaverse launching NFT



  • ESTÉE Lauder is the exclusive brand partner of Decentraland’s Metaverse Fashion Week and plans to unveil its first non-fungible token (NFT) during the event.

    The NFT is inspired by its product, Advanced Night Repair.

    The brand has plans to give away up to 10,000 NFTs from March 24-27.

    Users’ #avatars in the metaverse will be able to go inside the product’s brown apothecary bottle to receive the wearable NFT, giving them a
    "Glowing, radiant look”.

    Want to develop your physical asset NFT