ICO vs STO Marketing: What’s the Difference?



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    When planning to invest in Crypto-tokens, you’ll often come across terms such as ICO and STO marketing. Although confusing at first, don’t let it deter you from exploring this flourishing territory. To begin with, ICO stands for Initial Coin Offering, and STO refers to Security Token Offering. Both of these crypto-assets address different issues and come with their own sets of pros and cons. Read on to get a better understanding of ICO and STO marketing.

    Initial Coin Offering (ICO)

    ICO marketing is usually employed when a business is raising capital to fund its project. There is virtually no red tape involved thus allowing companies to collect investments faster. This is also the main factor that makes ICOs highly volatile. Often ICOs are synonymous with quick-rich scams as there are many instances where investors have lost their money to fraud companies. However, ICOs have not lost their legitimacy and many startups choose to follow this route in order to attract investment. ICO marketing is also very easy as it does not follow complex procedures and conventional social media platforms can be used. Bounty programs are also an effective way to generate community interest in an ICO......Read more