Marketing strategies for Cryptocurrency



  • Cryptocurrency has taken the world by storm. Offering several advantages over fiat currency, it has made substantial progress since its emergence. An increasing number of startups are choosing to raise capital by offering tokens in exchange for funds. Known as Initial Coin Offering (ICO), the rise in the number of businesses taking the ICO route is largely underpinned by the success of companies that had amassed target funds by offering cryptocurrency.
    The tokens that are offered by a startup, in exchange for either other denominations of currency or fiat currency itself, accumulates value corresponding to the growth of the business. Investors can use purchased tokens and trade them for other cryptocurrencies of higher value, sell them for fiat currency or can redeem perks from the company that they purchased it from.

    Supposing you are embarking on the path of offering crypto coins i.e., ICO, to successfully complete it you will need a good cryptocurrency marketing strategy. As the niche is still relatively new to the world, focusing on getting the word out of your ICO will raise the prospects of your token offering campaign. You can employ proven strategies such as

    • Post ads and run campaigns on social media platforms (Facebook, Twitter, Telegram and more)
    • Publish press releases
    • Launch pre-sale and private sale events
    • Create a website
    • Draft a comprehensive whitepaper
    • List your ICO on listing sites

    To immensely boost the scope of your ICO, contact Blockchain App Factory. They are a leading ICO marketing company that will help your coin offering reach a wide and crypto active audience.